WELL HERE WE GO AGAIN YOU WANT YOUR FREEDOM FREE
Solved an issue for Doggface by gifting him a cranberry red pickup (he was skateboarding because his truck broke down) and hooked him up with a ton of free product, all captured on video. And when the brand did jump in, it was the perfect touch. Who knows? Maybe it just took that long to get approvals, but I choose to believe in the power of strategy! That allowed a very real groundswell of momentum. Kudos to whoever on their brand team had the willpower to let this moment happen for a few days before jumping in and inserting themselves. That kind of recall makes it interesting, and more importantly, accessible for every age group.Ī few final thoughts. They might not love it, but they’ve definitely heard it. This trend is also powered by the fact that every age demographic at least knows this song.
WELL HERE WE GO AGAIN YOU WANT YOUR FREEDOM MAC
It’s an obvious answer, but Fleetwood Mac is a legacy band for a reason and Dreams is quite simply, a banger. According to figures from TikTok, 134,000 tribute videos have been made, inspired by Doggface, totaling almost a half-billion views. That’s what took place here - people wanted to join in on the joy, which only made the moment bigger as copycat Dreams videos popped up across social channels. However, there’s something to be said for the power of organic interest. And while challenges have been a popular form of social communication since around 2014 when the Ice Bucket Challenge to raise awareness for ALS hit your feed, by now, it’s more common as a tactic for music artists to promote new songs. I mean a lot – the original TikTok has been viewed over 50 million times.
Skateboarding to Dreams for 20 seconds filled the gap for a lot of people. As we wake up each day and face the unrelenting news cycle, there is an overwhelming appetite for happiness.He wasn’t chasing a trend and as a result he ended up creating one. On a platform dominated by Gen Z, how did one of its most ubiquitous pieces of content come from a 37-year-old in Idaho? The answer is authenticity.It’s an incredible example of where we are in the social landscape and in my opinion, there are converging factors that made this viral moment possible.
The good vibe we all need in 2020 come to life. Of course, by now you’ve seen the Dreams challenge sparked by Nathan Apodaca aka Doggface208 on TikTok. Now here we go again You say You want your freedom Well who I am to keep you down It's only right that you should Play the way you feel it But listen carefully to the sound Of your loneliness Like a heartbeat drives you mad In the stillness of remembering what you had And what you lost And what you had Thunder only happens when it's raining Players only love you when they're playing Say women they will come and they will go When the rain washes you clean, you'll know You'll know Now here I go again, I see the crystal visions I keep my visions to myself It's only me Who wants to wrap around your dreams and Have you any dreams you'd like to sell? Dreams of loneliness Like a heartbeat drives you mad In the stillness of remembering what you had And what you lost Thunder only happens when it's raining Players only love you when they're playing Say women they will come and they will go When the rain washes you clean, you'll know Thunder only happens when it's raining Players only love you when they're playing Say women they will come and they will go When the rain washes you clean, you'll know You will kow.Okay sorry to put that earworm back in your head, but I wanted to talk about the impact of this moment.
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